Become an Affiliate
Join the 21Bets affiliate program and partner with us to grow your audience and monetize traffic across casino, live casino, and sports verticals. We welcome publishers, streamers, content creators, and marketing partners in Canada who want a straightforward, reliable partnership. We handle the platform operations so you can focus on driving quality players.
Program purpose
Our affiliate program is designed to turn your audience into a steady revenue stream while keeping the process simple and transparent. We aim to build long-term relationships with partners who drive consistent, compliant traffic and want a clear path to scalable earnings from online casino and sports bettors in Canada.
Partnership benefits
Partners get access to a full partner dashboard, flexible campaign setup, and local marketing support. We provide creative assets, landing pages, and guidance on compliant messaging for Canadian audiences. Benefits include timely reporting, flexible commercial models, and a partner-first approach to issue resolution.
Commission structure
We offer several commercial options to match different partner needs, including revenue sharing, cost-per-acquisition, and hybrid models. Payout frequency, thresholds, and eligibility depend on the chosen plan and regional rules. Exact terms are agreed during onboarding so partners choose the model that fits their traffic and goals.
Flexible terms
- Multiple commission models to suit publishers and creators
- Custom deals available for high-performing partners
- Transparent terms documented in your partner agreement
Tracking and reporting
We provide a dedicated tracking platform that shows clicks, registrations, deposits, and revenue in an easy-to-read format. Reports are updated regularly so you can monitor campaigns and optimise performance. All tracking is handled securely and we support tagging and campaign parameters for accurate attribution.
Marketing tools and support
Affiliates receive a library of creatives, banners, and localized landing pages for Canadian audiences. Our team helps with A/B testing suggestions, seasonal campaigns, and best-practice messaging to keep conversion rates healthy. We also offer technical support for tracking setup and postback integration.
Long-term cooperation
We view every affiliate relationship as a partnership. That means regular check-ins, performance reviews, and the option to scale your deal as your traffic grows. Our goal is steady, sustainable collaboration where both parties benefit from consistent player value and compliant marketing practices.
If you’re ready to partner, sign up through the affiliate portal or contact our team for more information and to discuss potential custom terms for the Canadian market. Many partners also refer to our platform as 21 Bets in casual outreach, which you may see across campaign materials.